"THE TOUR AGENCY SHOULD BE CHOSEN AS THE DOCTOR: ONE AND FOR A LONG TIME".
"THE TOUR AGENCY SHOULD BE CHOSEN AS THE DOCTOR: ONE AND FOR A LONG TIME".
The pioneer of the Russian tourist market, one of its leaders
The companies - "Wind rose" will soon note tenth "birthday". About
Volume as phenomenon essentially new to our country arose -
Mass tourism, about "climate" in tourist industry of day present and about many other things
The president of "Wind rose", the vice-president of "Intourist" Sergey tells
ZENKIN. The observer talks to it "RG" Lyudmila SOROKIN.
- Sergey Nikolaevich! That has induced the people professionally far
From tourist industry to be engaged in the organisation of rest for others?
- I and my friends since young years spent the holidays actively: lazali
On mountains, were alloyed on the rivers, went to hikes. That is from within knew
Tourism "kitchen". And that in it "cooked", seldom suited us. Then,
In memorable 1988 (when co-operative societies grew as mushrooms after a rain) ours
The company, sitting on the bank of Volga, also has conceived to carry out the long
The born project.
Yes, among us there was no professional, but the help in
Business new to us the common sense, personal experience and huge desire served
To make rest for others - "as for itself". Those first months of the life
"Wind rose" (we consider this name happy) has arranged such rest
For fifty persons. And in their year already was about 26 thousand. And it at
Volume, that we did not have even a office (all negotiations were conducted with
Home telephone number), qualified personnel, sufficient means.
- How you managed to make so fast jerk? You used
Any secrets unknown to another, receptions, techniques? That has involved to
To you so it is a lot of people?
- The main thing - we have managed to find adherents in different regions
Then still the USSR, have opened there the branches. And already all is together resolute
Have broken a stereotype existing at that time: "So should be". Spending
Sociological researches, we have understood, that to our compatriots
Has bothered to spend the holiday in the company with strangers, force imposed by it
People and a room of type of a student's hostel on 4-5 places.
We have made the motto - "Both the client wants, and will be"."The Rose
Winds "rented the best bases in Gagre, Pitsunde, Yalta, Adler, Anapa,
Has organised a sailing route in delta of Volga. Certainly, such rest
Managed much more expensively usual, but for the first time it was possible to have a rest
Humanly: all family, the friendly company or in pair.
Whether there are at us secrets? More likely - is not present. "Opening" we willingly
We share with colleagues. In the course of time "Wind rose" has developed and approved so
Named "technology of common sense". Its compound at first sight
Are simple: the voyage program do, being guided by desire and taste of the client,
As much as possible relieve it of procedural efforts - a word, do everything, as for
Itself. And for convenience and calmness of partners in business hold the prices
Stable during all season. Perhaps, a secret of success of "Wind rose" in
Volume, that we on an iota did not recede from these installations.
- Who presumes today to itself rounds from "Wind rose"? What
Their price? And in what cities and vesi you invite the travellers?
- Without accurate knowledge, for what client and what product to do,
It is now really difficult to do tourist business. Unfortunately, in
Russia nobody is engaged in marketing of this market. At the same State Committee
On physical training and tourism of the Russian Federation on it lacks either forces, or means.
Within the limits of the company we spend such marketing from first years
Lives. And now it is precisely known the client: he/she is the person steady
Prosperity (in the West about the such speak - "belongs to middle class"),
Capable to pay for round from the personal pocket. Money gets to it
Uneasy, he knows it the price and consequently as the person exacting, should
To be assured: "product" of high quality bought by it. Our potential
The client "will pull" hotel in 3-4 "stars". Therefore "wind rose" does
Sound, good, catalogue, standard round. That in the world is called
Mass, "national" round (though we can modify this "product" in
This or that party).
As tour operator "Wind rose" itself - from zadumok before realisation
- Does the rounds and consequently we absolutely precisely know: they cannot be
The cheap. Modern tourist business demands the considerable financial
Investments in technology, professional shots, technics. For example, costs
To the client to want though a little to change standard round, as firm
It will be fairly compelled to be spent. The western traveller is in advance ready
To lay out money for additional "whim". We spare the and expenses
We bear. There was a case when the client has brought five cardinal changes in
The voyage. But we always remember: credo of our company - reliability,
The quality assurance and stability of the prices. Therefore "Wind rose" did not become
To expose to it an additional bill, and it as a result was powerful.
Besides the Russian tourist abroad still requires "nurse".
After all he, as a rule, does not know language, customs of the country, the western habits
And weights of elementary things. Therefore expenses on such "guide" too
Should be put in pawn in the permit price.
Where it is possible to go with "Wind rose"? Practically in any European
The country, to the USA, the South America, the North Africa, to the Near East. Only
During a summer season of this year we offer more than seventy routes. It
Excursion and medical rounds, children's, family rest (including -
Club) and education abroad, day off and shop-program rounds -
Word, for all tastes and worldwide.
But we do not forget and about internal tourism: in a present season have renewed
Rest on such Black Sea resorts traditionally liked by Russians, as
Sochi and Anapa, and also in Moscow suburbs. The price of our permits for rouble not
More expensively that health resorts expose, is our conscious
Policy: we wish to return compatriots on the updated resorts of Russia
And much it is done for this purpose.
Also with us it is possible to visit at excursions Moscow, St.-Petersburg,
Pskov, Novgorod, on the Gold ring.
- And how spends the holiday the president of "Wind rose"? Probably,
Luxuriates under the tender sun on everyones - different exotic islands -
The hand the lord?
- Passive rest - I style, I still like movement
And the nature. Though for a while to forget about city vanity, to be in tent, meal
To extract from the river, on hunting, and to prepare it on a fire... The World, thanking
To "wind rose", has seen too. I dream to be alloyed across Nile, to reach mountain
Kilimandzharo to walk across Nepal. But holiday still I take in Russia.
- For the last decade "Wind rose" has made the huge
Jump: from tourist co-operative society to the largest company with the world
Name. Perhaps, now, when on success the authority works already, it is possible
"To cut coupons" and to "rest on laurels", how you consider?
- I am afraid, that coupons and laurels to us still for a long time to wait: the domestic
The tourist market all time is in a fever. The legislative base is very weak
Tourism. And if the consumer can defend the rights, the manufacturer
It is frequently simply defenceless. The Tourist - "terrorist" is capable to inflate history
From anything.
The Russian tourist business sharply does not have the financial
Supports: banks give the credit under extortionate percent. Many tour agencies
Become bankrupts in the absence of circulating assets.
Taxes - suffocating. Clearly, that in the country the difficult economic
Situation, but it is impossible to leave only on tourism. Besides in peak
"High" season the tax police has arranged general check of the Russian
Firms. Though we are opened for any audits all year long. What for to distract from
Affairs in the heat of business?
But more all kills indifference of the state: it has simply thrown out
From sphere of the care such major segment of the market. Really muzhi at
The state wheel do not understand, that tourism - one of the most favourable in
The world of branches?
Domestic tourism is not necessary today with the stretched hand, it is capable
And itself to earn, and to the state to help. Only give to daredevils,
Ventured this risky business, a normal guarantee of conducting business:
Fair laws, feasible taxes and credits and though there is some respect -
All another from it only it becomes better.
//* an information Source: the Russian newspaper, 24.07.98
//* Reg. Nom. - 1080700219.02-------------------------------------------
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