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Comtek in an environment.

				
				
				
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   Comtek in an environment.
   When the author of these lines from the provincial schoolboy
Has turned to the first-year student of the Moscow high school, it got acquainted with
Girls in a disco. Having got acquaintances in capital,
The author began to prefer with the years dialogue in less noisy
To conditions. Approximately as the large western behave
The companies in relation to come to the end in Moscow on the last
To week to exhibition Comtek. When the western computer corporation
Appears in the Russian market, for it Comtek - good
Possibility to declare itself. But when the same company already well
It is familiar with the basic players of the Russian computer world,
Visiting komtekovskoj business discos any more is not for
It obligatory. The invitation of familiar representatives
The Russian firms on a seminar or presentation out of Comtek
Allows to conclude desirable contracts with smaller efforts.
   The companies which are not participating in Comtek, nevertheless date
Seminars and demonstrations of novelties to this exhibition - after all
During Comtek representatives of the regional gather in Moscow
The companies. This year alternative Comtek the computer
The life was active, as never before. It is easily explainable -
Today practically all large figurants of the western
The computer industry have well accustomed to Russia, and
"diskotechnyh first-year students" becomes ever less. Not
Participating in Comtek ' 98 companies IBM, Novell, Oracle and Acer
Have organised last week the large marketing
Actions for partners and the press.
   In days of the computer forum largest in Russia Moscow
The director for personal systems has visited
tsentralnoevropejskogo branches IBM Adele Al-Saleh,
Unexpectedly for Russians shown excellent possession
Russian. It has presented new models of computers of the
The companies for the first time shown to public in Paris on week earlier.
Recently head IBM Lu Gerstner likes to argue about
Brilliant prospects of electronic commerce (approximately so
It is possible to translate into Russian not quite harmonious for
Russians the term e-business). Therefore many novelties IBM
Are positioned as computers for kiberkommertsii in
Internet. However, representatives IBM frequently interpret
The term "business in Internet" it is broad - as any
Business of any company existing during an epoch of the computer
Networks. Developers of new workstations have given the big
Attention fashionable today to organizational aspects
Computerisations - to remote administration of many
Computers simultaneously in an intracorporate network, to decrease
Costs of service and the price of transition for new configurations. IBM
Has not stood aside and of a fashion on cheap computers,
Having presented to model desktop personalok by less than $1000,
Specially intended for emerging markets.
   According to Wall Street Journal, the next weeks IBM
namerena to begin the world campaign for advancement of computers
For business dealing through Internet. Calculated on one year,
This advertising-marketing action becomes one of the largest in
The world computer industry - its budget will exceed $100 million
According to experts, the emphasis on electronic commerce is
For IBM first of all the successful marketing course allowing
Effectively distantsirovat the workings out from production
Competitors - Compaq, Dell, Hewlett-Packard. As has declared one
From heads of advertising service of the company, Compaq and HP
Recognised udachnost new campaign of the largest as computer
Firms of the world and already after IBM have brought in the advertising
Announcements theses about "computers for kiberbiznesa".
   For exhibition Comtek has dated the visit to Moscow the senior
The vice-president on marketing of corporation Novell John Slitts.
After recent re-structuring of the company, marketing
The budgets earlier divided on divisions, responsible
Various products, have been merged in the uniform structure subordinated
To Mr. Slittsu. Today in his hands all world is united
Marketing budget Novell, for its use Slitts
Responds directly ahead of the president of the company Eric
Schmidt. The Top-manager of the fifth software the world companies has met
With the Russian partners, has visited Comtek and has held presentations
At stands of two Russian firms ("Interprokom LAN" and
"Galaxy").
   The Russian branch of corporation Oracle has organised on
To last week a seminar for partners on which it was
The new control system of the enterprise in the real is presented
Time scale Oracle Applications.
   Company Acer traditionally dating to Comtek the bright
Entertainment actions for the partners, last day
Exhibitions has organised in one of Moscow hotels Corrida
Party.
   To visitors Corrida Party invited to reception have presented
Crystal globes with a company emblem. Possibly, "the globe
Acer "should remind Russians of global world plans
This corporation, expressed, in particular, in plans
Acquisitions of computer factories Siemens-Nixdorf in Germany
("Telegraph" informed on it). Then torreadory from the various
The countries (apparently, the companies symbolising distributors)
Have battled to the big red bull with inscription Acer on one side.
Some of the Russian partners Acer have noted on it
To occasion, that to more corresponding commercial realities would be
Battle torreadorov among themselves. More precisely, fight of all
The Russian distributors with one of them, keeping in
Last weeks the dumping prices. In the meantime fight has come to the end
In a draw, and visitors have invited to a concert.
   Well, every year the companies operating in Russia all
Is better are able to use advantages Comtek (arrival to Moscow
Corporate clients and managers of computer firms from
Regions), not participating in the exhibition and avoiding connected with
It of expenses. Possibly, every year Comtek there will be all
It is more to appear in an environment of satellite seminars and
Presentations.
   ALEXANDER KONDRATYEV.
//* an information Source: Russian telegraph, 30.04.98
//* Reg. Nom. - 1080400269.52-------------------------------------------