Natela SHengelija:
Natela SHengelija:
"NOW RUSSIA - THE FASHIONABLE COUNTRY".
Past week board of the Ministry economic
Developments.
And trade considered the concept of development of tourism in
The Russian Federation. Besides theoretical offers
Founders of this of concepts have acted with the practical request -
The state should allocate for tourism development annually 120
Million rbl. (instead of 3 million, as now). In interview to the correspondent
poline Zverevoj the head of department of tourism
Minekonomrazvitija Natela SHengelija has noticed, that in comparison with
Other countries it is very small sum. In Israel,
For example, the state allocates $203 million for development of branch
- If you manage to receive the required sum, on what
First of all it will spend?
- Now advertising advancement Russian is necessary
turprodukta: the edition of bulletins, catalogues of the tourist
Information, maps. A qualitative tourist map till now
No, and it thus, that each national tourist
The administration has the map. At us tried to make it still
In Minsporte two years ago, but I cannot tell, that it
It has well turned out. We now prepare the catalogue "Tourist
Country resources ". Besides, it is necessary to make the small
The pocket directory for the foreign tourist where there would be all
The helpful information on the country. But at us does not suffice on it
Money because it is necessary to give the information in English,
French, German, Chinese (it now very much
Perspective), Japanese languages.
Besides a printed matter money should be allocated on
Participation in the international tourist exhibitions. That
To organise the incorporated Russian stand, it is necessary initially
To have nearby $200 000 on one exhibition. And we assume
To act on London, Berlin, Madrid expositions,
At exhibitions MITT and "Rest" in Moscow. It is necessary to notice, that on
Such expositions it is necessary to represent all country. Regions
Should work with us under preferential quotations, or local
Tourist administrations can receive there a place free of charge,
If there will be such possibility. Now some regions already
Start to allocate with separate line in the budget means on
Tourism development, as, for example, Moscow or St.-Petersburg.
It turns out, that regions have on it money, and at
The federal management - is not present. If we offer the uniform
The stand that should enclose a part then many will be tightened.
Also it is necessary for state to do investments, that
To involve the western investors in branch. Those appear, but
Any foreign investor will not enclose means at absence
Competently made investment project. And cost
Competent working out it is great - approximately from 3 % to 10 % from the size
Investments. It should be in details developed project,
Which provides all financial risks. Exist
Typical requirements which are shown to such projects. We
Have shifted on our base of the requirement of the European Reconstruction and Development Bank and have distributed in all
Regions that they at least imagined, that the such
Investment projects. At us banks before were made
The given projects, but it projects, and offers were faster not,
There, if to count, sometimes it turned out, that the recoupment is equal
To 150 years. It is necessary to carry out marketing researches,
To count, what streams will be, what is it will be for tourists, and
Not easier to build hotel or any other object. At
It it is necessary to consider social and economic and
Political situation, the possible risks connected with it,
Safety issues. Here it is a lot of aspects, but
The foreign investor has got used to deal with the competent
The investment project. He it looks and only after that
Risks to enclose means. Usually such projects begins
To develop the federal authority.
- To carry out marketing researches, it is necessary
The corresponding statistics on the market. But it is known, that now
The competent statistics is not present.
- Statistics while very imperfect. In gathering of this
Information are involved three participants - Goskomstat,
The Central Bank and we. Data which gives the Central Bank, us not
Arrange. For example, on last year they have considered, that in
Day at us the foreign tourist spends $31 (together with payment
Residing). Whereas according to the World tourist
The organisations (WTO) at tourists in day leaves from $80 to $300.
Japanese, suppose, spend $300 when leave in the third
The countries, and Dutches - $80. Across Moscow we have data:
One day of stay in capital to the foreigner manages not less
Than in $100. To say that they spend taking into account hotel
$31 a day it are ridiculous, as it is possible to present it, I do not know!
But izhodja the balance of payments from this is counted up, and,
Naturally, the huge negative balance turns out. And it
Incorrect figure. We will ask the government about creation
Coordination council between three departments. Naturally,
We should be leaders, because it
Branch which we operated. With Goskomstat to work
Easier - they now use the programs developed TASIS.
In the world the tourist statistics gradually becomes complicated. In
1999 of the WTO has submitted new system of calculation
In tourism - taking into account all cumulative incomes (Tourism
Sattelite Account). To is, incomes of tourism are considered as
From tourist industry and hotel sector, and from all adjacent
Branches and as a result it is counted up, what income gives
Tourism to economy of all of the countries. This system was one year ago
The United Nations are approved, some countries have already started to work from it.
Certainly, she demands the big preparation and interbranch
Coordination. For Russia the decision is necessary
The governments to apply this scheme.
- It is known, that many foreign tourists who wanted
To arrive to Russia, dearness of visas and too pushes away
Their long registration. Clearly, that visas are in conducting
The Ministry of Foreign Affairs, but your department somehow tries to affect on
Situation?
- With the Ministry for Foreign Affairs to work very uneasy.
Cost of visas is defined by embassies, it is the income in the budget.
The vicious circle turns out - the Ministry of Foreign Affairs and the Ministry of Finance yet do not understand,
That reduction in price of cost of visas can give the much bigger income
In the budget because such measure will allow to increase inflow
Tourists. And then, who has told, that we should think only about
The income in the budget? I, as the official am, of course, obliged about it
To think, but basically it is necessary to understand, that incomes should go
Not only in the budget, but also in a private sector. People should live
Better. Accordingly, if the stream of tourists increases,
turindustrija will be richer, taxes will arrive more, for the bill
That the budget will receive more. Money at the expense of visas is very much
Well, it is stable, but the number of tourists decreases. And all
Could be on the contrary because to us has again appeared
Interest - we now the fashionable country. But as soon as someone
Addresses for the visa, it appears, that all is very difficult. We
Have carried out the long and tiresome analysis - have compared cost of visas in
Embassies of Russia on the basic countries-donors and, with another
The parties, cost of visas of these states for ours
Compatriots. Now this analysis allows us to direct
The letter in the government concerning the decision of this question.
However it is impossible to say, that the Ministry of Foreign Affairs in general does nothing -
The ministry has given recommendations to embassies of Russia in Japan,
Germany and Israel that they have reduced cost of visas. We
We hope, what is it will occur. On terms of delivery we want, that
Consulates kept within five working days. Now the standard
- About eight working days, but sometimes happens and more. I think,
What is the working days of all will arrange, then will decrease
Necessity for urgent visas.
- What tourist routes now most
Are perspective? Clearly, that, for example, Baikal - unique
Lake, but after all a corresponding infrastructure there almost
No.
- Now fastest it is possible to untwist the Gold ring
Russia because it is close to Moscow. It is very perspective
Northwest region as a whole - at the expense of St.-Petersburg,
The Pskov and Novgorod areas. Leningrad region
Now became very active. For example, at them is very much
The interesting project: in 2003 there will be an anniversary not only at
St.-Petersburg, but also at Old Ladoga, Pskov, Stockholm.
All of them together are going to to make rounds on cities-jubiljaram.
Besides it river cruises over the Northwest are terribly popular
(A route Moscow - St.-Petersburg - Valaam - Kizhi). Seasons, as
Rule, are sold in advance. 80 % of passengers by steam-ships -
They are foreign tourists. Here after all the problem still dares
Safety - all of them on a vessel, for them it is safe round.
From distant regions Kamchatka well is on sale. Japanese and
Americans there very actively go. However there there is a number
Problems from Ministry for Protection of the Environment and Natural Resources, as the most part of territories
Concerns a security zone (national parks). With them it is necessary
To work and through the government to achieve removal of all of these
Interdictions, because all over the world all parks and nature protection
Territories live at the expense of tourism. And at us they live in misery.
Now there are new technologies of bioclearing - anything
Terrible if to construct some small hotels on 10
Numbers, it will increase a stream.
- Besides problems with creation of a tourist infrastructure
There is a huge problem of a professional training - unostentatious
The Soviet service to eradicate very difficult.
- At us in the concept the whole block is devoted a professional training.
At once all it not to overcome, it is necessary to change mentality of people, but
There is all the same a hope of young generation. At us exist
Professional standards for workers hotel,
Tourist business, excursion bureaus. They exist already
Two years, there all is registered, and actually they reflect
Requirements of employers. But education requirements also
Should them correspond. The people occupied in tourist industry, can and
Not to have vocational training, but increase courses
Qualifications should pass each three years. Abroad it
Occurs every year. Hotels, for example, spend the annual
Training. At us educational institutions prepare only theoretically,
Practically - in any way. Now about hundred higher educational
Institutions prepare shots for branch, all of them receive licences
From Minobrazovanija also have rather vague idea about that,
That is necessary for the employer. Then, students theoretically well
Are grounded, but when they go on practice abroad, there all
Notice, that practically they of anything to do are not able. If
You prepare on a speciality "management in the hotel
Economy ", you should know, how the parlourmaid, as works
The barman works. People pass in other countries to practice with
The most lowest level. And at us few the real practical
Employment, and curricula leave much to be desired,
The standard educational is not present normal - Minobrazovanija
Reserves this standard to the same institutes. And, as a matter of fact, they
Should reserve it that who reflects requirements
The employer.
According to Goskomstat of Russia, in 2000 our country
Have visited 21,2 million foreign citizens from 200 countries of the world.
However number arrived with the tourist purposes (under it
Definition business and private trips, trips fall with
The purpose of rest from the far abroad countries, and also a trip with
The purpose of rest of the CIS countries) has made only 6,8 million persons. In
The sea of world tourist business it simply drop - less
1 % from 698 million "international tourist arrival".
Approximate expenses of tourists in our country have made in
Last year $374 million Citizens of the countries of the far abroad
Make 35 % from the general number coming to Russia
Foreigners. It is necessary to note high concentration of the entrance
Stream on 10 countries of the far abroad which are in the lead on
Arrival in the Russian Federation, - on them 83 % of all market are necessary quantity.
It is Poland, Finland, Germany, China, the USA, Italy, Latvia,
The Great Britain, Lithuania, France.
//* an information Source: Russian focus, 4.06.01
//* Reg. Nom. - 1110600178.23-------------------------------------------
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